UPI
We conceptualized & created a celebrity film with famed Indian rapper, Badshah
User Experience Design
Content Strategy
Visual design
Copywriting
Technical discovery and development
Quality assurance testing
Project management
About
We conceptualized & created a celebrity film with famed Indian rapper, Badshah, to generate buzz about the UPI digital payments app as an extension of NPCI’s long-standing UPI Chalega campaign. The video was created after the COVID lockdown and highlighted key features of the app while showcasing engaging scenarios featuring the rapper. The song was made available to stream across YouTube, Spotify & Apple Music.